"When I started Lola Jeans back in 2006, I was not really thinking about my impact on the environment. I was running around with a duffle bag full of samples, trying to follow my dreams and build a fashion brand from the ground up. Ignoring (or trying to ignore) just how polluting our industry is. I think most of us are aware of the shortcomings of the apparel industry, but we often feel powerless to do anything about it. In 2020, we took action! We brought back the majority of our production back to North America. We built an ethical supply chain that creates Sustainable Denim for All Bodies. From responsibly sourced fabrics to ozone washing, and laser finishing, we have reduced our water consumption by 80%."